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Class: Writing the Creative (2 videos)

(Part of Search Engine Marketing: Pay Per Click Advertising course in Internet Marketing trac)
 

Instructor: Tony Wright

A succinct, well written ad, is integral to your success. But did you know the major search engines require certain character length headlines? This class will show you everything from how to write that headline correctly to the wording and look of your ad. Tony will show you various ways to test your ad to make sure you are getting the most "bang for your buck."

This class will cover:

  • Ad Specs
  • Getting to the point
  • The look of your ads
  • Ads for search vs. ads for contextual
  • Testing different ads




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