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Class: Landing Pages (3 videos)

(Part of Search Engine Marketing: Pay Per Click Advertising course in Internet Marketing trac)
 

Instructor: Tony Wright

What qualifies as a good landing page? This class highlights the yays and the nays. Learn to connect your keywords with your landing page to make sure that you are sending people to the landing page that matches the keyword they typed in. There are a variety of methods for testing landing pages, and this class is the place to learn the best ones to use.

This class will cover:

  • What makes a good landing page?
  • Google Quality Score
  • Design of landing pages
  • Linking Keywords with landing pages
  • Testing landing pages
  • Analytics and landing pages



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