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Class: Launching and Maintaining a Campaign (3 videos)

(Part of Search Engine Marketing: Pay Per Click Advertising course in Internet Marketing trac)
 

Instructor: Tony Wright

You have developed your campaign and now it's time to launch it. Do you launch everything at once? Pieces at a time? Explore the pros and cons of both. You will learn controlling spending and expectations, what to do when thing go wrong, daily reporting, testing, and reviewing of your goals and objectives.

This class will cover:

  • Initial Bids
  • Launching everything at once
  • Launching pieces at a time
  • Maintenance



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