Class: Writing for Search Engines (4 videos)(Part of Search Engine Optimization - SEO Training course in Internet Marketing trac)
Instructor: Tony Wright
The wording of your website can be a great tool to guarantee your site can be easily found on search engines. The wording of your headline will be what convinces the consumer to click on your link. This class focuses on all aspects of writing for your site. In addition to keywording, you will learn about Branding, character limits (learn what limits Google displays), separators that work best for you, and how information pages will convert for the consumer. Tony shows you what to do with keywords that "don't fit" and how to make them work. There are many tips and tricks to adding keywords into copy, and Tony walks you through all of these. Find out the pros and cons of linking from other sites, and ways to use a Press Release to your site's advantage.
- This 30 minute Class covers:
- Writing title tags
- Optimizing the rest of the page
- Optimizing body copy
- Information pages