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Class: Introduction to Search Marketing (4 videos)

(Part of Search Engine Marketing: Pay Per Click Advertising course in Internet Marketing trac)
 

Instructor: Tony Wright

Tony Wright introduces you to Search Marketing. You will learn the difference between SEO (Search Engine Optimization) and PPC(Pay Per Click.) Learn about Contextual Advertising, Behavioral Advertising, and where your ad will be appearing.

This class will cover

  • Contextual Advertising
  • Behavioral Advertising
  • PPC players, Google, MSN, Yahoo



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