Faculty Profile for Tony Wright
With more than seven years of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, Tony Wright has helped hundreds of fortune 500 and mid-level clients successfully create or enhance their interactive advertising and search engine marketing campaigns. Wright also has extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001. As President of the Dallas/Ft. Worth Search Marketing Association, Wright is a sought after speaker at industry events, including Search Engine Strategies, E-tail and others. His frequent contribution of articles, columns and quotes to various national and trade publications are widely read and cited. Wright's work for his clients has been recognized in several local and national award campaigns, including the Excellence in Interactive Marketing Award, the Katie Awards, Webawards and the PRweek awards. Client experience includes: American Airlines, Hewlett Packard, Coca-Cola, Hanes, Q-tips, Kraft Interactive, Unilever Interactive, Disney Interactive, Coca-Cola, Tombstone Pizza, Merck Pharmaceuticals, Whymilk.com, NokiaUSA, Nokia n-gage, Southern Methodist University, Baylor University, Barewalls.com, FASTSIGNS, La Quinta, Precept Financial and Spirituality.com.