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Course: Search Engine Marketing: Pay Per Click Advertising

(Part of Internet Marketing trac)
 

Instructor: Tony Wright

Is your website driving lots of traffic? Have you been paying too much for your advertising only to find out that banner ads may not be working as well as budgeted?

Save time, money and frustration with Pay Per Click advertising campaign. Faculty expert, Tony Wright, will introduce you to the money making specialty every online business owner should learn. This course will cover the major (and some minor) PPC players, including, Google, Yahoo, MSN, and Ask.com. Learn industry secrets from beginning a PPC campaign all the way to keyword selection, landing pages, and how to launch your campaign.

 

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Classes included in this course

Class 1  Introduction to Search Marketing
 
Tony Wright introduces you to Search Marketing. You will learn the difference between SEO (Search Engine Optimization) and PPC(Pay Per Click.) Learn about Contextual Advertising, Behavioral Advertising... More
Attend Preview Instructor: Tony Wright Learners: 1392
  • Currently 3.0/5 Stars.
  • (3.0/5)
Class 2  Beginning a PPC Campaign
 
Budgeting how much you want to spend on your advertising is key to beginning your campaign. Tony will show you how to create a budget that works for your website. Tools to help you maintain and unders... More
Attend Preview Instructor: Tony Wright Learners: 1362
  • Currently 0.0/5 Stars.
  • (0.0/5)
Class 3  Keyword Selection
 
To sell your product, you must first let the consumer know who you are. Keyword Selection is the way to do this. This class will help you understand this process simply and easily. There are numerous... More
Attend Preview Instructor: Tony Wright Learners: 1359
  • Currently 3.0/5 Stars.
  • (3.0/5)
Class 4  Writing the Creative
 
A succinct, well written ad, is integral to your success. But did you know the major search engines require certain character length headlines? This class will show you everything from how to write th... More
Attend Preview Instructor: Tony Wright Learners: 1359
  • Currently 0.0/5 Stars.
  • (0.0/5)
Class 5  Landing Pages
 
What qualifies as a good landing page? This class highlights the yays and the nays. Learn to connect your keywords with your landing page to make sure that you are sending people to the landing page t... More
Attend Preview Instructor: Tony Wright Learners: 1354
  • Currently 0.0/5 Stars.
  • (0.0/5)
Class 6  Launching and Maintaining a Campaign
 
You have developed your campaign and now it's time to launch it. Do you launch everything at once? Pieces at a time? Explore the pros and cons of both. You will learn controlling spending and expecta... More
Attend Preview Instructor: Tony Wright Learners: 1350
  • Currently 3.0/5 Stars.
  • (3.0/5)

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